Knowledge Transfer: Examining a Public Vaccination Initiative in a Digital Age

Abstract
This research applies knowledge management
principles to examine knowledge transfer in the
social marketing of the human papillomavirus (HPV)
vaccination program for girls and young women.
Using focus group research we develop framework to
define the domain of health based decision making in
young women and develop understanding of
constructs in knowledge transfer along the health
consumer supply-chain. We find these are the role of
trust, the absorptive capacity of the receiver, the
medium of the knowledge object and the authority of
the figure providing that knowledge. These findings
have implications for budgetary support of and
accountability for public health knowledge transfer
mechanisms.

download full fre jornal for free.