Diffusion of Business Intelligence and Data Warehousing: An Exploratory Investigation of Research and Practice

Abstract
This empirical study extends current Business
Intelligence (BI) and Data Warehousing (DW)
research by studying the discourse life cycle of IS
fashion waves. Using bibliographic methodology and
applying Diffusion of Innovation and Management
Fashion theories, BI/DW related papers and articles
were gathered from both, academic research and
practitioner journals, published from 1995 to 2009.
Formal diffusion models were employed to examine the
level of adoption of BI/DW based on these papers and
articles. Our findings demonstrate mixed-influence
fashion waves of BI/DW across the academic and
private sector communities, with the practitioner’s
research being influenced more by external factors
compared to academic and academic research
diffusion progressing differently than practitioner’s
literature diffusion and the latter has comparatively
slowed down.

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